About

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World Sports Communications' core values are honesty, reliability, creativity and delivery.

WSC is a leading sports event broadcaster. The company is an independent producer for BBC Radio and Sky News Radio, and works with the England and Wales Cricket Board and the Football Association to get more coverage on the radio for their sport and their sponsors. WSC also provides multilingual global campaigns – reporting on and promoting the Volvo Ocean Race for instance - as well as working in podcast production, media training and radio PR.

RADIO PRODUCTION

WSC produced Radio 5 Live Sports Extra’s coverage of the Women’s Super League providing 3 hours of live programming for every match, and also provided programming and reporting over four days from the Moto GP at Silverstone for BBC Radio 5 Live and 5 Live Sports Extra.

WSC can provide commentators, expert summarisers and production staff and also work in conjunction with the talent selected by our clients.

The company has also serviced the IRN football contract for Sky News Radio since 2008, organising reports from over 400 hundred matches a season including every single Premier League match using WSC’s network of reporters and producers throughout the UK.

Since 2010 WSC has also provided Premier League football coverage for RTE in the Irish Republic providing reports from more than 150 matches a season.

RADIO PROMOTION

WSC acts as a facilitator between sport governing bodies and radio stations and networks.

The England and Wales Cricket Board has employed WSC since 2008 to maximise radio coverage from domestic international fixtures and key county finals. WSC has provided live and pre-recorded reports and audio from matches for Classic FM, TalkSport, LBC, IRN amongst other key commercial stations and networks, as well as for selected BBC local stations. From 2014 the ECB has also used WSC to promote the T20 Blast to key radio stations. WSC provides reports from matches which it provides for free to stations, on the understanding that title sponsors are mentioned in the reports – in that way we have highlighted and reinforced the sponsorship aims of Investec, nPower, NatWest, Friend’s Provident and Royal London.

Working with the Football Association, WSC has been instrumental in getting coverage from the FA Women’s Super League on the radio since 2013.

WSC has conducted radio campaigns for William Hill, Tesco, NatWest, JP Morgan Asset Management and UK Sport amongst others.

HOW IT WORKS

WSC promotes global events providing interviews and live reports (from land and sea!) for their network of radio stations around the world. WSC provides multilingual reporters and broadcasts in English, Spanish, French, German and Portuguese amongst others.

WSC also posts interviews and audio from matches on its own Audioboo and Twitter accounts as well as providing content for the client’s own new media outlets.

WSC is in constant contact with UK stations and networks to keep up to date with key personnel in order to maximise coverage for a campaign. Through WSC’s long experience in radio, the contact list is extensive.

WSC has invested in the technology necessary to broadcast from a range of venues. The company uses ISDN lines whenever possible, but has the facility to broadcast via the internet and mobile phone networks wherever necessary.

It’s a results business…

WSC is one of the few radio agencies to provide detailed Radio Joint Audience Research (RAJAR) analysis for all campaigns – RAJAR is the official body in charge of measuring radio audiences in the UK. This is the most accurate radio audience data available, so clients can always be sure what listenership their campaigns are hitting. WSC not only provides the numbers of listeners, but also a full demographic breakdown.

Meet the team

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Guy Swindells

Editorial Director

Guy has worked extensively as a radio and TV journalist, working for the BBC, IRN, Capital Radio, talkSPORT, Sky TV News and London News Tonight amongst others.  He has covered Olympic Games, Rugby World Cups and 6 Nations, England cricket both home and away, Ryder Cups and Open Championships, has been a regular commentator at Radio Wimbledon, reports extensively on Premier League football and has been the voice of the Volvo Ocean Race.   He also hosts events, and worked on the America’s Cup World Series throughout Europe.

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Glynn Cropper

Managing Director

Glynn’s background is in management, sales and marketing for a variety of major companies both inside and outside the radio industry.

Client Testimonials

Services

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Podcasting

WSC produced the Volvo Sailing Podcast, a weekly programme featuring news and interviews from events and regattas around the world. This often featured in the i-tunes top 20 sports podcasts.

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Event Broadcasting

The company offers sponsors the opportunity to provide on-site radio and/or video station to cover their events and exhibitions. The station can be streamed on a local FM licence and/or streamed via the internet.

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Media Training

WSC has conducted media training for the ECB with the England Lions. The company provides expert tuition in radio presentation but can also provide training in dealing with TV, press and social media.

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MC/Presenting

WSC provided MCs and presenters for the Volvo Ocean Race. This entailed running commentary on the boats’ arrival and departure to the ports during the race in various languages, hosting sponsor events and presenting prize giving ceremonies. WSC also provides MC’s and announcers for IMG at the pre Wimbledon tennis event at the Hurlingham Club and at the Statoil Masters Tennis at the Royal Albert Hall.

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