Radio Promotion – WSC acts as a facilitator between sport governing bodies and radio stations and networks. The England and Wales Cricket Board employed WSC for 10 years to maximise radio coverage from domestic international fixtures and key county finals. WSC has provided live and pre-recorded reports and audio from matches for Classic FM, TalkSport, LBC, IRN amongst other key commercial stations and networks, as well as for selected BBC stations. In 2014 the ECB also used WSC to promote the T20 Blast to key radio stations. WSC provides reports from matches which it provides for free to stations, on the understanding that title sponsors are mentioned in the reports – in that way we have highlighted and reinforced the sponsorship aims of Investec, nPower, NatWest, Friend’s Provident and Royal London. Working with the Football Association, WSC was instrumental in getting radio coverage from the FA Women’s Super League since 2013. WSC has conducted radio campaigns for William Hill, Tesco, NatWest, JP Morgan Asset Management and UK Sport amongst others.